It is a wonderful feeling when your work can positively impact your audiences wellbeing, and when it’s those in real need, then you do your absolute all to help in any way. Trunk got the opportunity last October when the team were involved in the ‘The Imaginary Friend Society’ project for the Pediatric Brain Tumor Foundation, and were so proud to play a part. Therefore, when Ash Lennie at Good, a Glasgow based agency, asked us make a series of very short films showing children how to learn various simple relaxation techniques, before going into hospital, we were once again privileged to be involved.
The agency wanted to create a set of characters showing children how to follow the simple relaxation exercises. Initially they wanted to use human characters but as Trunk’s Layla Atkinson noted, “ Richard (Barnett Trunk’s producer) and I felt it would be far more charming and fun to create a set of characters based on animals, who everyone could relate to in a fun way. Working closely with illustrator and director Junior Martinez the team created a menagerie appropriate to each exercise, for example a Walrus helps with learning how to control your breathing and a Baboon shows the child how to release stress by squeezing an imaginary lemon.”
Good had already created the platform for the animation to work on. In the app when each exercise is completed badges and points are rewarded, encouraging the children to try as many relaxation exercises as possible. However Layla and Junior felt that to unify the site the icons used needed to also match the design of the animation. To that end Trunk’s designed nearly 50 beautiful icons for the site.
The completed animations and icons were very well received by Good who were delighted with the beautiful and captivating characters. The app, called HospiChill, is available free to all, including the thousands of sick and injured children and young people that annually use the Royal Hospital for Children in Glasgow, helping to make the daunting thought of going to hospital far more relaxing.
Dr Janie Donnan Consultant Clinical Psychologist at the children’s hospital and also the Programme Director for Paediatric Psychology at NHS Education for Scotland who designed the Hospichill app noted “I am delighted that the app is now available. My hope was to create something that would make evidence based psychological strategies for reducing anxiety widely and easily accessible to young people, helping them feel more confident and prepared about coming into hospital. I hope children and teenagers will find the HospiChill a really useful resource”.
Producer Richard stated “ With such a simple and effective app as this, which is free to all, it will be wonderful to see it adopted and used by as many children as possible. So spread the word!”
Click below for Press coverage :-
Art Director Ash Leenie
Director Layla Atkinson
Illustrator Junior Martinez
Animator Layla Atkinson, Lesley Dart
Producer Richard Barnett